May
2004:
Firm's seventh year anniversary brings name change, bad jokes:
Wilson Butler Architects roasts departing Director
John Lodge, AIA, of Wilson Butler Lodge Inc.
After an award-winning seven-year run, one of the three founding partners of Wilson Butler Lodge Architects, Director John Lodge, AIA, took his final bow on the WBLI studio 'stage' this May. As the firm celebrated it's seventh year as a rising practice for architecture for arts and entertainment, it said good-bye to the "three-legged stool" that was Wilson Butler Lodge. John, with a growing interest in the truly greener pastures of 'sustainable design', leaves the firm to begin an architecture and planning consultancy focused on the economic benefits of sustainable design.
Cheered, and jeered, by his staff and long-time friends and partners, Scott C. Wilson, AIA and A. Scott Butler, AIA, John withstood a hearty roasting with his native New England stoicism. In the true Wilson Butler Lodge/Wilson Butler Architects fashion, not much was sacred at the office's 7th Anniversary Party-cum-Johnny Lodge Departure Roast. From t-shirts and post cards announcing the firm transition with a "Seven Year Itch" graphic, to "Plan B" marketing suggestions creatively prepared by the firm's Marketing Director if all did not go well for John, the affectionate grilling was precocious, long and loud.
For the record: Beginning May 7th, the firm name 'Wilson Butler Lodge Inc.' will officially be changed to Wilson Butler Architects. New Name. Same Great Design. Same Old Humor.
related
links:
Eco-Econo Lodge marketing piece (pdf file)
"Itch" t-shirt graphic (pdf file)
Announcement card (pdf file)
